Any business, big or small, can benefit from the savvy use of Internet marketing as a way to drive potential customers to the company’s website. The website is a tool with two primary functions: to provide information about the services and products offered, and to encourage potential customers to purchase those products or services. The thing about a website, though, is that it is only useful if potential customers find it. That’s where search engine marketing comes into play. There are two primary methods for generating traffic to a company’s website: organic, or natural optimization; and paid, or pay-per-click ad listings.

A CPA in Tampa from Reliance Consulting, LLC, can help you determine which method is more cost-effective in the short-term and long-term for your business. A cost analysis of organic search marketing versus a pay-per-click campaign will always take into account how quickly you expect to see results. While pay-per-click may place your paid link in front of search engine users more quickly than organic marketing, organic optimization of your website is more likely to provide long-term benefits.

Advantages of a pay-per-click marketing campaign include:

• Instant traffic, often within hours of posting ads.
• Easier to target particular users who search using keywords you anticipate will drive traffic to your website.

Advantages of organic search engine marketing include:

• There’s no need to pay for a particular visitor.
• Research shows more people click on organic search results than paid.
• When done properly, organic search marketing transforms your company’s site into a legitimate and useful source of information about your company or the products and services you provide, improving the reputation of your business.

Since opening our doors in 1984, Reliance Consulting has helped hundreds of business in the Tampa Bay area reach and sustain maximum profitability. For more information about the cost-effectiveness of search engine marketing, or for a free financial health checkup,contact Reliance today.