In this age of smart phones and tablet-based commerce, no business – not even a dental practice – can afford to ignore the importance of marketing to the mobile audience. There are many reasons why a dental practice needs to be aware of how it is perceived by the mobile audience, and it all starts with convenience. Think about how you use your iPhone or Droid-based smart phone when you’re out and about. If you need to find a place of business, what do you do? You plug in the name of the company in whatever map application you favor, and you follow the directions.
Of course, it’s not only about making your brick-and-mortar location simple to find. A dental CPA from Reliance Consulting, LLC, can explain how a sound mobile and Internet marketing strategy ties in with your overall marketing strategy. This can include organic search engine optimization (SEO), pay-per-click advertising, billboard advertising, print advertising, in-office notices, and more. When it comes to formulating a mobile strategy, the key is allowing your patients and potential patients to learn and interact as much as possible with the practice. The utility of a mobile presence can include:
- Setting appointments
- Staff biographies
- Insurance information
- Service descriptions
- Pricing information
- Mobile-specific coupons
- Linking to the practice’s social media sites (Facebook, Twitter, etc.)
- And much more
Since 1984, Reliance Consulting has helped businesses throughout Florida and beyond stay on the cutting edge of accounting and marketing technology. It is our role, as your dental CPA, to help your practice find the path to profitability. To learn more about our comprehensive dental CPA services, contact Reliance today.