If you have not heard of Paul Bond Boots, it means one of two things. Either you couldn’t care less about the state of the custom cowboy boot industry, or you have not been paying attention to the potential power of Internet advertising. Of course, these two are not mutually exclusive. Plenty of people neither care about custom cowboy boots, nor Internet advertising. But anyone with a small business should care a great deal about the Paul Bond Boots story, because it is a lesson in the power of Internet advertising.

A CPA in Tampa from Reliance Consulting, LLC, can help small business owners determine how best to market their goods or services. This might very well include some combination of online marketing techniques, which were used to such great effect by a long-established but little-known boot-making company in Nogales, Ariz.  In 2009, CNBC featured Paul Bond Boots as a company that had made the most of Google’s still-evolving AdWords feature. The custom boot company bought just a few select terms and began to show up in paid search queries all over the world. Almost overnight, they increased their business by 20 percent. Their custom cowboy boots, which had been marketed previously only through word of mouth, became a worldwide sensation.

Can this happen for your company? The odds, admittedly, are long. There are hundreds of thousands of small businesses competing for an increasingly scattershot attention span among Internet users. Yet, a combination of Internet marketing techniques can give your business a leg up on the competition, if you have the right advice. That advice can be found at Reliance Consulting, where our expertise and experience predates widespread Internet use by two decades. Since opening our doors in 1984, we have helped hundreds of Tampa Bay area businesses find the best marketing techniques for them. Contact us today to learn more.