Deciding on a name for your new business may initially seem like a low priority, especially as you juggle the practicalities like developing a reliable supply line and conducting market research. However, it’s important to understand the effect something as simple as your company’s name can have on the long-term success of the business. There also are important legal factors associated with naming your business, such as registering with the appropriate government agency and protecting yourself against trademark infringement.
A Tampa CPA from Reliance Consulting, LLC, can help you decide upon a DBA (“doing business as”) name that will resonate with potential clients. Since Reliance was founded in 1984, our business consultants have provided sound advice and guidance for hundreds of Tampa Bay area companies, as well as assistance with the day-to-day practicalities such as tax planning, payroll services, cash flow management and much more. If you are about to embark upon a new business venture, we’ll answer all your questions and help you settle on a new company name that fulfills the following criteria:
- Avoid generic, easily forgotten terms and proper names (i.e., Emily’s Jewelry or Charlie’s Bakery)
- With few exceptions, avoid specific geographical terms
- Make it broad enough to encompass future changes in the services or products you offer
- Make it reflect the business you’re in to avoid consumer confusion
- Keep it simple – easy to spell, easy to remember; the fewer syllables, the better
Contact Reliance Consulting today for assistance with your new business, or for a complimentary financial health checkup.